Innovation and AI
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Attendees inside the Expo Center of AWS re:Invent 2025
AWS’s AI revenue run rate is over $15 billion. There are several reasons customers are choosing AWS for AI.
Rufus, Amazon's AI shopping assistant, comparing running shoes and suggesting lamp and purse purchases
Rufus, our agentic AI assistant for shopping, continues to get smarter, faster, and more capable, making personalized product recommendations, tracking price history, purchasing items for you in our store when they hit a certain price, and shopping other merchants.
Amazon Quick interface showing a chat conversation with task list including searching knowledge graph and reading files for AnyCompany meeting preparation
Amazon Quick brings a personal AI assistant to your desktop. Build presentations, intelligent dashboards, and more. Connect to more of your favorite apps. All in one place.
Smartphones and a Kindle displaying the Kindle reading interface
U.S. customers can catch up on Kindle books they’re reading, recall series plots, and get instant spoiler-free answers.
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Prime shopping and benefits
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Two smartphones displaying Amazon Photos app with family photo collections and search features
Here's everything you need to know about Amazon Photos, a Prime benefit that just got a whole lot better.
Everything you need to know Prime Video, with images of Fallout, Reacher, Rings of Power included.
Prime Video includes a vast collection of movies, series, and live sports for customers in the U.S., UK, India, and beyond.
Amazon Pet Days promotional banner featuring various pets including a dog, cat, rabbit, turtle, ferret, and parrot on yellow background, May 11-15
Now in its fifth year, Amazon Pet Days is bigger than ever with five full days of deals on food, treats, toys, grooming supplies, and more for your furry, feathered, or scaly friends.
Amazon Music
We’re answering all your questions about the Amazon Music streaming service.
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Life at Amazon
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Amazon employee
For many employees, Amazon offers healthcare starting on day one of employment, along with mental health and well-being resources, cancer support, and 24/7 access to medical advice.
Podcast interview scene featuring Amazon Stores CEO Doug Herrington wearing a blue suit seated at a table with a prominent 'Learn and Be Curious' coffee cup.
Amazon's CEO of Worldwide Stores Doug Herrington explores how the company innovates, tests ideas, and scales products in this podcast series.
An image of a robotics technician working on a laptop in an Amazon fulfillment center.
Amazon's investments have helped fuel America's economic growth in communities large and small, bringing good jobs and new economic opportunities.
Andy Jassy
In his latest annual letter to shareholders, Jassy underscores the value of cultivating a culture that can cope with squiggly lines.
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Amazon news from around the world
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Alexa plus device in the foreground with the Alexa+ logo in the background at the Mexico launch
Launching Alexa+ in Mexico marked the assistant's first foray beyond English—and revealed just how much work goes into teaching an AI the difference between speaking a language and truly belonging to a culture.
nicole wallace house of spirits
Watch the trailer for the new adaptation of Isabel Allende's iconic novel starring Alfonso Herrera and Nicole Wallace.
Hands using stylus on kindle colorsoft displaying digital notes and book covers
The all-new Kindle Scribe lineup is thinner, lighter, and faster with new productivity features, including AI-powered notebook search.
Three people standing in a forest stream wearing work gear and safety equipment
The hit series is back as Jeremy Clarkson navigates big changes at Diddly Squat.
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Featured stories
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interference
AWS powers the work of “inference” with custom chips, smart routing systems, and purpose-built infrastructure—making AI faster and more affordable.
gif of football players and immersive ai feature
Real-time analytics powered by custom Amazon AI models bring expert-level insights to Thursday Night Football, NASCAR, and NBA viewers.
Inside the delivery station putting dozens of sustainability strategies to the test
Amazon's new delivery station doubles as an exercise in sustainability, packed with more than 40 market-ready technologies and systems designed to reduce its resource usage and shrink its carbon footprint.
An AWS chip in the palm of a person's hands.
Tour the micro metropolis where calculations run 24/7 and data commutes at light speed.
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