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Amazon unveils new Fire TV user interface
Jan. 4, 2026
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Innovation and AI
After 27 years at Amazon, DeSantis now oversees a new organization uniting some of the company's most ambitious long-term technology bets.
From quick answers to completed tasks, Amazon now offers an AI assistant experience across voice, mobile, and web.
The redesigned Fire TV experience debuts alongside our first-ever lifestyle TV, the Amazon Ember Artline, and a transformed Fire TV mobile app.
We’re debuting new Ring features, an enhanced Fire TV experience, Alexa.com, a suite of Alexa+ integrations, and more.
Prime shopping and benefits
Amazon Family makes it easy for customers to manage and share services, subscriptions, and digital content, all in one place.
Bananas, avocados, and blueberries become customers’ top picks for both quality and everyday low prices.
Prime members across the U.S. can enjoy free Same-Day Delivery on eligible orders.
Simply tell Alexa+ about the scene you want to watch, and Fire TV will skip straight to that moment in the film on Prime Video.
Life at Amazon
Amazon’s senior leadership team, or S-team for short, comprises 28 members.
There are many ways Amazon will help get your return off your hands for free, including drop-off options at Staples, Whole Foods Market, and Kohl’s locations.
Meteorologist Ty Smith explains how Amazon forecasts storms days early, adjusts delivery routes, and equips drivers with ice cleats and heated vans.
Amazon’s CEO reveals how he pushed through doubt and skepticism during AWS’s early days by zeroing in on controllable factors.
Amazon news from around the world
Ahmed stars as a struggling actor in this new Prime Original series, which just released its first-look images.
Canopée, a wind-powered cargo ship, embarked on its maiden voyage to deliver rocket components for the first Leo-Arianespace mission.
The investment will create jobs, boost cumulative exports to $80 billion, and deliver AI benefits to 15 million small businesses.
This subscription channel brings beloved films and TV series to customers with a curated collection from Sony Pictures' library.
Featured stories
Real-time analytics powered by custom Amazon AI models bring expert-level insights to Thursday Night Football, NASCAR, and NBA viewers.
Amazon's new delivery station doubles as an exercise in sustainability, packed with more than 40 market-ready technologies and systems designed to reduce its resource usage and shrink its carbon footprint.
Tour the micro metropolis where calculations run 24/7 and data commutes at light speed.
Take a peek inside Lab126 in Sunnyvale, California, which is built for destruction—and to make devices more durable and safe.