Alexa+ launches in Australia: Amazon's next-gen AI assistant expands internationally

Key takeaways

Alexa+ begins rolling out in Australia on August 6 as part of an Early Access program.
The new Alexa is conversational, deeply personal, and designed to take action in the real world.
Alexa+ in Australia will be free during Early Access. After that, it's free for Prime members or costs AU$29.99/month for non-Prime customers.

Alexa+ has arrived in Australia, marking the first Asia-Pacific launch for Amazon's next-generation AI assistant.

Over the past months, we've brought it to the U.S., UK, Canada, Mexico, Italy, Spain, Germany, Austria, Brazil, and France, with more coming later this year. We'll also expand Alexa+ to more than 10 additional countries in 2027.

Alexa+ now available in Australia

Starting August 6, Alexa+ will be available across Australia as part of an Early Access program, with thousands of customers expected to receive invitations in the following weeks.

Australians have fully embraced Alexa and have interacted with Alexa two billion times over the last year. Over the last 12 months, Australian customers have asked Alexa over 77 million questions seeking information. Smart home technology has transformed how Australians live, with Australian customers performing over 600 million smart-home actions in 2025, such as turning on lights, switching on appliances, and controlling their homes by voice.

Alexa has been part of Australian homes for over eight years. Powered by generative AI, the new Alexa+ represents a meaningful leap forward—it's smarter, more conversational, deeply personalized, can get things done on your behalf, and is authentically Australian. Built by a dedicated local Australian team, Alexa+ has been designed for the way Australians actually speak and live, not simply adapted from another country.

What makes Alexa+ different?

Alexa+ stands out from other AI assistants. Firstly, it has ambient intelligence: Alexa+ is always available, being there when you need it and fading into the background when you don't.

To be truly ambient, Alexa+ operates throughout the day across your devices—it’s not sitting in a chat window waiting for a prompt. It’s there when you are rushing out of the door with your hands full, when you are coming home from work thinking about everything that needs to get done, or in the kitchen when you are making dinner catching up with family.

You can talk to Alexa+ naturally, easily change topics, and you don't need to repeat the wake word every time. Alexa+ can answer virtually any question, help with complex tasks, and remembers the context of conversations so you can seamlessly pick up wherever you left off—whether that be on an Echo device, Fire TV, in the Alexa app, or on browser (available depending on location).

Person using laptop with Alexa+ assistant interface displaying 'Hello Dan, how can I help?'

It's also deeply personal, learning your preferences, understanding your household’s routines, and adapting to your life. Alexa+ recognizes family members and learns about their tastes and habits, personalizing recommendations based on them. It can remember information you choose to share—like a particular music style, which sports team you follow, or a food preference—and recommend recipes and restaurants based on that. The more you interact with Alexa+, the more it gets to know you, and the more useful it becomes.

Arguably the biggest difference is that Alexa+ is designed to act in the real world. Alexa+ doesn't just give you information; it works with services customers know and love to complete tasks from start to finish from ordering a present for your mother’s birthday to sending out a party invitation to your friends.

How does Alexa+ feel authentically local?

Family gathering in modern kitchen with smart Alexa display mounted on wall

Alexa+ has been built to ensure it feels authentically local, understanding not just language but the culture too.

In Australia, it's not simply translated or given a local voice, but designed to understand how Australians actually speak, live, and connect.

Alexa+ knows that the State of Origin turns mates into rivals—and if your team loses, she'll console you when you’re devo.

She understands “not bad” is good, "not good" is bad, and “how ya going?” doesn't mean you're on the move.

She knows that Kath & Kim is iconic, Bluey isn’t just for kids, and “going straight to the pool room” is the highest honor. She knows that no election day is complete without a democracy sausage, and that Untouched and You're The Voice have earned their place in the unofficial Australian songbook.

Local teams including engineers, linguists, and speech scientists have used different techniques—such as reinforcement learning, accent-neutral speech representations, and regional embeddings—to make sure Alexa+ genuinely understands global customers.

For instance, in the UK Alexa+ knows what a "cuppa" is, will understand what you mean when you say you are "knackered," and knows that "it’s nippy" means it’s chilly outside. Then in Germany, when customers ask for a recipe for Brötchen, Schrippen, or Semmeln, Alexa+ knows exactly what to provide. In France, Alexa+ knows everything about the debate between pain au chocolat and chocolatine, as well as that putting ice cubes in wine is taboo except if it’s in a big glass of rosé on a hot summer day.

Alexa+ also features a new voice that's more natural and expressive.

What can Alexa+ do?

Man using Alexa+ on his laptop whilst sitting on a chair

Most AI tools live in a tab on your browser or in an app on your phone, only providing you with information—it is then up to you to take the next step and act.

Alexa+ is different, she can do things for you from beginning to end, such as book a restaurant, organize your calendar, order a gift for your mom's birthday, or plan a holiday.

To do this, Alexa+ works with thousands of services and devices customers use every single day. For example, in the UK, that includes partners such as OpenTable and in Spain, Alexa+ is partnering with providers such as The Fork. Meanwhile in Germany, new services will arrive during the year including Kinoheld, GMX, and Web.de.

In Australia, it includes new partners such as OpenTable for restaurant reservations, and soon Tripadvisor for trip planning. This is alongside current services like Amazon Music, Spotify, Apple Music, Prime Video, Fire TV, Ring. Australian customers can also stay informed on all the latest news from ABC, Sky News/News24; and go deeper into topics with The Guardian, AAP, The Associated Press, and Reuters.

Meanwhile, if you want to build the perfect smart home experience, Alexa+ makes it simple, proactive, and intuitive. You can control multiple smart devices with a single request, create Routines using just your voice, and Alexa+ will even infer what you mean without an explicit ask—like knowing to adjust the temperature if you say you're cold, or to dim the lights if you say it's too bright.

How can Australian and international customers try Alexa+?

Alexa+ in the UK, Brazil, Mexico, Italy, Spain, Germany, Austria, France, and now Australia has rolled out with an Early Access program that is free for eligible customers. In Canada, the Early Access period has ended meaning it is now fully available across the country in both French and English, costing $27.99 CAD per month plus tax unless you are a Prime member, where there is no additional cost.

There are two ways to access this new experience in countries where Alexa+ is available via the Early Access program. You can either purchase a new eligible Echo device or, if you already have a compatible device, register online to receive an invite. Customers will receive an invitation on a rolling basis.

After each Early Access program ends in these countries, Alexa+ will be included with an Amazon Prime membership at no additional cost. For non-Prime members, Alexa+ will be available at an additional cost which is outlined below for each country.

Alexa+ Australia

Alexa+ begins rolling out in Australia on August 6 as part of an Early Access program. During Early Access, Alexa+ will be free. After the program ends, Alexa+ will be included as an Amazon Prime benefit. For non-Prime members, Alexa+ will cost AU$29.99 per month.

Alexa+ Brazil

In Brazil, Alexa+ began rolling out on June 18 as part of the Early Access program. Once that concludes, it will be included in the Prime membership at no additional cost. For customers that are not yet Prime members, it will cost R$99,90/month and include 2TB of storage on Amazon Photos.

Alexa+ France

Alexa+ started rolling out in France on May 26, 2026 with an Early Access program. After that comes to an end, it will cost €22.99 per month if you do not have an Amazon Prime membership.

Alexa+ Germany

In Germany, Alexa+ started rolling out on May 7, 2026 as part of an Early Access program. Following that, it will cost customers without a Prime subscription €22.99 per month.

Alexa+ Austria

Alongside Germany, we also launched Alexa+ in Austria. The Early Access program started on May 7, 2026. After that concludes, Alexa+ will cost €22.99 per month if you're not an Amazon Prime member.

Alexa+ Spain

The Alexa+ Early Access program started in Spain on April 23, 2026. Once that concludes, it will cost non-Prime members €22.99 per month.

Alexa+ UK

Alexa+ started rolling out in the UK on March 19, 2026 as part of the Early Access program. After that ends, it will cost £19.99 per month for those without a Prime membership.

Alexa+ Canada

In Canada, the Early Access program started on November 20, 2025. That concluded on June 11 when Alexa+ became fully available in French and English costing $27.99 CAD per month for non-Prime members.

Alexa+ Mexico

The Early Access program in Mexico began on January 22, 2026. Following that, Alexa+ will cost $399 MXN per month if you're not an Amazon Prime member. 

Alexa+ Italy

For Italy, the Early Access period started on April 15, 2026. After that, Alexa+ will cost €22.99 per month for non-Prime customers.

How does Alexa+ protect customer privacy and security?

Alexa+ was designed to protect your privacy and security. It offers transparency. It puts you in control.

For example, you can review and manage your Alexa+ interactions and available settings in the Alexa Privacy dashboard. This means you can hear exactly what Alexa heard, review attachments you've shared, change how long your voice recordings are stored, and much more—all in one place, centralized and easy to find in the Alexa app and online.

Devices with Alexa are also designed with multiple layers of protection, and that hasn't changed with Alexa+. You can continue to rely on camera controls and a visual indicator that lets you know when Alexa is listening to your request. To learn more, visit the Alexa Privacy Hub.