Key takeaways
- Prime Day 2026 runs June 23–26, with deals dropping across more than 35 categories for Prime members.
- Early deals and limited-time offers—including a chance to win free groceries for a year—are available now.
- Members can use Alexa for Shopping to build a personalized Deals Guide and set deal alerts ahead of the event.
Amazon's annual Prime Day event returns June 23–26, bringing millions of exclusive deals to Prime members across more than 35 categories—including clothing, beauty, kitchen, home, and electronics. The four-day shopping event kicks off at 12:01 a.m. PDT on June 23, with deals available on the Prime page and the Amazon Shopping app.
Members can save on top brands, trending products, and items exclusive to Amazon, plus fresh groceries, summer essentials, and back-to-school must-haves—all with fast, free delivery.
"Prime Day is the biggest shopping event of the year exclusively for members, whether they're looking for deals on the latest electronics, getting ahead on back-to-school shopping, or saving on fresh groceries and household essentials," said Jamil Ghani, vice president of Amazon Prime. "The incomparable value of Prime keeps growing, and this year is no exception.”
When is Prime Day 2026?
Prime Day 2026 runs from June 23 at 12:01 a.m. PDT through June 26. The event is exclusively for Prime members.
What is Prime Day?
Prime Day is Amazon's annual shopping event offering millions of exclusive deals to Prime members. Since launching in 2015, it has grown into one of the biggest shopping events of the year, with savings across categories like electronics, fashion, beauty, home, kitchen, and groceries.
How do I prepare for Prime Day 2026?
Alexa for Shopping is your personal shopping expert this Prime Day, making it easier to get the best deals and discover products you’ll love with features designed to help you save across Amazon.com, the Amazon Shopping app, and Alexa-enabled devices:
- Get your Prime Day deals guide: Have Alexa send you a personalized deals guide based on your shopping history and preferences. Just tap the "+" icon in the Alexa for Shopping chat bar and select Prime Day deals. When Prime Day arrives, you'll be notified when your personalized guide is ready, featuring a curated selection of deals along with quick explanations for why each was selected for you.
- Set up deal and price alerts, and auto-buy: Create deal alerts to track deals for specific product needs—like "Alert me to deals on headphones with noise cancellation.” You’ll receive daily updates when new matching deals become available. If you know exactly what you want, set a target price on any specific item and get notified when the price drops—or turn on auto-buy and Alexa will automatically purchase it when it hits your price target.
- Check price history: Tap the "Price history" link on any product detail page, or ask Alexa for Shopping, to see up to 365 days of pricing insights on hundreds of millions of products—so you can shop with confidence.
What early deals are available before Prime Day?
Members don't have to wait for the event to start saving. Early Prime Day deals are available now across categories including:
- Amazon devices: Prime members save up to 60% off devices enabled with Alexa+, like the Echo Dot Max, Echo Show 11, and Echo Show 8+ Carrera Smart Glasses bundle. Save up to 65% off select devices across Kindle, Ring, Echo, Fire TV, Blink, and eero—including the Kindle Colorsoft Essentials bundle, Ring Battery Doorbell Plus, and Blink Outdoor 4 bundle.
- Groceries: Free Same-Day Delivery on orders over $25 in most areas, plus exclusive savings at Whole Foods Market, including an extra 10% off sale items for Prime members.
- Small businesses: Browse through Amazon’s small business storefront discover early deals from brands like BUNMO, TruSkin, and EAGLE PEAK.
- Amazon Haul: Deals as low as $1. Discover deals across categories, including crafting essentials from $1, tech and gadgets from $3, fashion finds under $5, home refresh under $6, and 50% off kids' favorites.
- Books and Audible: Up to 45% off Kindle Device bundles, up to 65% off print books, up to 80% off top Kindle titles, and three months free of Kindle Unlimited and Audible. Terms and conditions apply.
- Prime Video: Up to 50% off select rentals and purchases, plus subscriptions starting at $0.99 per month.
- Travel: Up to 30% off base rates with Avis and Budget, plus 10% off select Chicago hotels.
- Prime Visa and Prime Store Card: Get a $200 Amazon gift card instantly upon approval for Prime Visa (June 11–July 9) or $120 for Prime Store Card (June 23–26). Earn 10% back or more on exclusive deals, plus unlimited 5% back year-round at Amazon.com, Whole Foods Market, and more—with no annual fees. During Prime Day, cardmembers can also earn 7% back on eligible Amazon.com purchases (June 23-26) when they choose No-Rush Delivery. Terms apply.
What are Prime limited-time offers?
Limited-time offers give customers even more ways to save big starting now—with new ones dropping before the event:
- Free Groceries for a Year sweepstakes: Customers who spend $15 or more on a qualifying online grocery order on Amazon have a chance to win free groceries for a year—$1 million in total prizes across 100 winners. Winners announced weekly leading up to Prime Day. Learn more and see terms, including a free way to enter, at the Amazon grocery sweepstakes page.
- Alexa for Shopping picks up the tab: Set up a deal alert with Alexa for a chance to win a $1,000 Amazon gift card—100 winners will be selected by Prime Day. Learn more and see terms, including a free way to enter, at the Alexa sweepstakes page.
- Spider-Man: Brand New Day early screening: Prime members can enjoy exclusive early screenings of Sony Pictures’ Spider-Man: Brand New Day on July 29 in select theaters—two days ahead of its wide release in the U.S. Visit the custom Amazon landing page to explore exclusive Spider-Man branded products and sign up for the early screening ticket notifications.
- Little Caesars $5 pizza: Between June 15 and 26, Prime members can score a $5 classic large pepperoni or cheese pizza, redeemable up to five times on different days for savings of up to $30 depending on location. Order at the Amazon Little Caesars page.
What are Today's Big Deals?
During Prime Day, Today's Big Deals drop three times daily—at 12 a.m., 8 a.m., and 1 p.m. PDT—on Amazon.com and in the Amazon Shopping app. Each drop features five or more deals featuring exclusive products and trending new releases from brands members love, many at 50% off, including Sol de Janeiro, LG, Stanley, Ninja, Our Place, Levi's, and Little Tikes, including items you can only find on Amazon. These are available while supplies last, so check back often. New deals also drop as often as every five minutes during select periods throughout the event.
How do I sign up for Prime?
Anyone can join Prime in the U.S. for $14.99 per month or $139 per year, or start a free 30-day trial. Prime also offers discounted membership options:
- Prime for Young Adults: Higher education students and 18- to 24-year-olds can try a six-month free trial, then pay $7.49 per month or $69 per year. During Prime Day, members earn an exclusive 10% cash back on eligible deals across beauty, apparel, PCs, electronics, and personal care.
- Prime Access: Qualifying government-assistance recipients and income-verified customers can try Prime free for 30 days, then pay $6.99 per month.
Where is Prime Day 2026 available?
Prime Day 2026 takes place in June in Austria, Belgium, Canada, Colombia, Egypt, France, Germany, Ireland, Italy, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Türkiye, the United Arab Emirates, the United Kingdom, and the United States.
Prime members in Australia, Brazil, India, and Japan can shop Prime Day deals later this summer.
