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Innovation and AI
AI is a once-in-a-lifetime opportunity, Jassy says, where the current growth is unprecedented and the future growth even bigger.
Rufus, our agentic AI assistant for shopping, continues to get smarter, faster, and more capable, making personalized product recommendations, tracking price history, purchasing items for you in our store when they hit a certain price, and shopping other merchants.
The ride-sharing giant expands its real-time infrastructure on AWS to speed up service for millions of daily riders and deliveries.
Alexa+ can take real world actions, have natural conversations, and is built to understand how Italians really communicate.
Prime shopping and benefits
Available for a limited time, the streaming bundle brings together Apple TV’s original series and films and Peacock’s live sports, hit shows, movies, and live content.
Prime for Young Adults members earn cash back automatically on everyday purchases—no coupons or codes needed. Young adults have already earned over $145 million in rewards in less than a year.
'Rory McIlroy: The Masters Wait' follows the golfer's winding road to his 2025 Masters victory and career Grand Slam.
Mark Wahlberg and Paul Walter Hauser star in the R-rated action-comedy that follows two marketing executives who spark a global scandal at the World Cup.
Life at Amazon
Anyone can schedule a free in-person tour at more than 50 sites across 12 countries.
In his latest annual letter to shareholders, Jassy underscores the value of cultivating a culture that can cope with squiggly lines.
Distinguished Engineer Paul Vixie went to war with spam and scaled URLs as names, not numbers. Now he's helping AWS advance security in the agentic AI era.
Amazon's investments are boosting the Empire State's economy while creating opportunities for New Yorkers.
Amazon news from around the world
How Amazon’s $100 million Right Now Climate Fund is protecting and restoring nature around the world
Get the latest on how the fund is investing in nature-based climate projects across more than 15 countries.
Alexa+ can take real world actions, have natural conversations, and is built to understand how Italians really communicate.
Launching Alexa+ in Mexico marked the assistant's first foray beyond English—and revealed just how much work goes into teaching an AI the difference between speaking a language and truly belonging to a culture.
From romantic comedies to supernatural thrillers, these Korean series deliver unforgettable characters and addictive storytelling.
Featured stories
AWS powers the work of “inference” with custom chips, smart routing systems, and purpose-built infrastructure—making AI faster and more affordable.
Real-time analytics powered by custom Amazon AI models bring expert-level insights to Thursday Night Football, NASCAR, and NBA viewers.
Amazon's new delivery station doubles as an exercise in sustainability, packed with more than 40 market-ready technologies and systems designed to reduce its resource usage and shrink its carbon footprint.
Tour the micro metropolis where calculations run 24/7 and data commutes at light speed.