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Innovation and AI
Rufus, our agentic AI assistant for shopping, continues to get smarter, faster, and more capable, making personalized product recommendations, tracking price history, purchasing items for you in our store when they hit a certain price, and shopping other merchants.
Amazon Quick brings a personal AI assistant to your desktop. Build presentations, intelligent dashboards, and more. Connect to more of your favorite apps. All in one place.
U.S. customers can catch up on Kindle books they’re reading, recall series plots, and get instant spoiler-free answers.
AWS and OpenAI are bringing the latest OpenAI models to Amazon Bedrock, launching Codex on Amazon Bedrock, and launching Amazon Bedrock Managed Agents, powered by OpenAI (all in limited preview), giving enterprises the frontier intelligence they want on the infrastructure they trust.
Prime shopping and benefits
'Rory McIlroy: The Masters Wait' follows the golfer's winding road to his 2025 Masters victory and career Grand Slam.
Mark Wahlberg and Paul Walter Hauser star in the R-rated action-comedy that follows two marketing executives who spark a global scandal at the World Cup.
Generative AI brings a whole new way to discover, search, and enjoy your favorite music with Alexa+ in the Amazon Music app.
Available for a limited time, the streaming bundle brings together Apple TV’s original series and films and Peacock’s live sports, hit shows, movies, and live content.
Life at Amazon
Amazon's CEO of Worldwide Stores Doug Herrington explores how the company innovates, tests ideas, and scales products in this podcast series.
In his latest annual letter to shareholders, Jassy underscores the value of cultivating a culture that can cope with squiggly lines.
The annual ranking recognizes Amazon's investment in career growth, education access, and local communities—backed by a $2.5 billion skills training commitment.
From supporting local food banks to delivering emergency supplies after disasters, Amazon volunteers connect with causes that matter to them year-round.
Amazon news from around the world
Launching Alexa+ in Mexico marked the assistant's first foray beyond English—and revealed just how much work goes into teaching an AI the difference between speaking a language and truly belonging to a culture.
Watch the trailer for the new adaptation of Isabel Allende's iconic novel starring Alfonso Herrera and Nicole Wallace.
The all-new Kindle Scribe lineup is thinner, lighter, and faster with new productivity features, including AI-powered notebook search.
The hit series is back as Jeremy Clarkson navigates big changes at Diddly Squat.
Featured stories
AWS powers the work of “inference” with custom chips, smart routing systems, and purpose-built infrastructure—making AI faster and more affordable.
Real-time analytics powered by custom Amazon AI models bring expert-level insights to Thursday Night Football, NASCAR, and NBA viewers.
Amazon's new delivery station doubles as an exercise in sustainability, packed with more than 40 market-ready technologies and systems designed to reduce its resource usage and shrink its carbon footprint.
Tour the micro metropolis where calculations run 24/7 and data commutes at light speed.