In advance of Prime Day, giant Smile boxes are making their way across land and sea to major cities around the world. Each box will open to reveal unforgettable events as a special thank you to Prime members, offering a nod to the unparalleled benefits that come with a Prime membership including music, video, gaming, and more. And, we’re going BIG with a special Amazon Music concert by Julia Michaels, Alessia Cara, Kelsea Ballerini and headlining artist, Ariana Grande in New York. Everyone is invited to join the celebration by tuning in to watch the performances on July 11 at 8pm ET / 5pm PT. Then, come back to watch highlights throughout the weekend from events in Los Angeles, Milan, Tokyo, and London. Visit amazon.com/unboxingprimeday for more details.
We’re excited to celebrate with Prime members and bring them experiences we know they are passionate about, like celebrating the musicians they love, the games they play, and the books and characters they admire.
Cem Sibay - vice president, Amazon Prime

“These exciting experiences are designed to extend Prime Day beyond a day (and a half) of our best deals with Unboxing Prime Day events in select cities around the world," said Cem Sibay, vice president of Amazon Prime. "We’re excited to celebrate with Prime members and bring them experiences we know they are passionate about, like celebrating the musicians they love, the games they play and the books and characters they admire.”