Amazon Prime Day 2024 is here, and Prime members have access to some of the best deals of the year before the event ends at 11:59 p.m. PDT on July 17. Shop the best Prime Day deals still available from top brands and small businesses across a variety of product categories—from fashion and electronics to toys and home. Here's everything you need to know about Prime Day and how to save during Amazon's biggest deal event of the year.

What is Prime Day?

Amazon Prime Day 2024 is a sale event exclusively for Prime members. Typically held in the summer, Prime Day features two days of deals on a variety of products across popular product categories.

When will Prime Day 2024 take place?

In 2024, Amazon Prime Day will take place July 16 and 17.

When did Prime Day 2024 start?

Amazon Prime Day 2024 officially began at 12:01 a.m. PDT on July 16.

When does Prime Day 2024 end?

Amazon Prime Day 2024 will end at 11:59 p.m. PDT on July 17.
But there’s still plenty of time to find the best Prime Day deals you can shop now!

Will deals be available after Amazon Prime Day ends?

Prime Day 2024 deals will end on July 17, but Amazon has everyday savings on thousands of products from top brands in categories like tech, beauty, fashion, pet supplies, and more!

Why did Prime Day start?

Prime Day was created by Amazon as a way to celebrate Prime members. The first Prime Day event came to life on Amazon’s 20th birthday on July 15, 2015.

How can I get Prime Day 2024 deals and savings?

Amazon Prime Day 2024 offers some of the best deals of the year with sales and offers on top brands and products. If you haven't already signed up, be sure to join Prime or start a free trial to participate in Prime Day deals. Remember, being a Prime member is the only way you’ll be able to access deals and savings on Prime Day.
Some additional ways to get the best Prime Day deals include:
  • Get the newsletter: If you’re already a Prime member and have chosen to opt-in to receiving emails, look out for the Prime Insider newsletter in your inbox to keep up with the growing list of member benefits and find updates on deals and events.
  • Create deal alerts for personalized recommendations: Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. All they have to do is visit the Prime Day event page on the Amazon app between now and Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals.
  • Get deal notifications from Alexa: Prime members never have to worry about missing a deal thanks to Alexa. Prime members can ask Alexa for deal notifications on products added to their Wish List, Cart, or Save for Later. To get started, just ask, “Alexa, add [product name] to my cart,” and then ask Alexa to notify you about the deal when it’s live.
  • Set a reminder: Prime members can tell their Alexa devices, “Remind me when Prime Day starts,” to be alerted when the two-day deals event begins.

What will be on sale during Amazon Prime Day?

Prime members around the world will have 48 hours of exclusive access to shop millions of deals this Prime Day, including some of our lowest prices of the year so far on select products from a variety of top brands like Dyson, Pureology, and Alani Nu; and deals across new-to-Amazon brands like Kiehl’s, Allbirds, and Clinique.
New deals will continue to drop as often as every 5 minutes during select periods throughout the event; we encourage members to come back often to find something they love.

How can I find the best Amazon Prime Day 2024 deals to shop now?

Prime Day 2024 is here, so start shopping now to get the best deals still available!
Shop 21+ of the best Prime Day deals to shop right now. For even more deals, follow our Amazon Prime Day 2024 live blog for all of the latest sales and offers your favorite brands, plus shopping tips and how to get the most out of your membership on Prime Day!
Make sure to bookmark our Amazon Prime Day 2024 hub and sign up for the Amazon News newsletter so you don’t miss a thing on Prime Day and beyond.

Do you need to be a Prime member to shop the Prime Day 2024 sale?

Yes, you must be a Prime member in order to take advantage of all the savings on Prime Day. You can start a free 30-day trial before Prime Day starts, or sign up directly for a full membership.

What countries participate in Prime Day?

Prime Day will take place in the following countries: Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK. Prime members in India can shop on Prime Day later this summer.

What is Prime?

Prime is a service from Amazon that combines savings, convenience, and entertainment in one single membership. More than 200 million paid Prime members in 25 countries around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery.

How much does an Amazon Prime membership cost?

What are the benefits of an Amazon Prime membership?

In the U.S., Prime includes free, fast delivery, unlimited access to Amazon’s award-winning movies and series with Prime Video, 100 million songs in shuffle mode and the most ad-free top podcasts available in the Amazon Music app with Amazon Music, free games with Prime Gaming, more than 3,000 books and magazines with Prime Reading, unlimited photo storage with Amazon Photos, exclusive deals and in-store savings at Amazon Fresh and Whole Foods Market stores across the U.S., and incredible savings with Prime Day. Prime members even receive fast, free delivery on prescriptions from Amazon Pharmacy and prescription savings at more than 60,000 participating pharmacies in the U.S. Explore more Prime benefits you might not know about.

How do you sign up for a Prime membership before Prime Day 2024?

You can join Prime or start a free trial at Amazon Prime Day.

Are there discounted Prime memberships?

Amazon offers two discounted memberships to ensure people in all stages of life can experience Prime’s unparalleled value, including world-class customer service, exclusive savings, expansive selection, convenience, and quality digital entertainment.
  • Prime Access: Recipients of qualifying government assistance programs, including EBT and Medicaid, can enjoy all of Prime’s benefits for just $6.99 per month—half the regular cost of a Prime membership. Amazon’s discounted Prime membership also provides additional savings options, such as exclusive deals, coupons, and the ability to subscribe and save on everyday essentials like diapers. Learn more about the discount.
  • Prime Student: Young adults ages 18-24 and college students can try Prime Student with a six-month trial at, then just pay $7.49 per month or $69 per year. Kicking off the savings, Amazon Basics will delight customers with 40% off school supplies and dorm staples, and Amazon Essentials will offer 40% off on cozy and comfortable crew necks, hoodies, and joggers.

How does Prime delivery work?

Fast, free delivery of Prime Day orders is made possible thanks to Amazon’s global transportation network, which is powered by a combination of innovative technology, transportation services, dedicated associates, and partners. Amazon continues to build, innovate, and scale this network around the world—from rail and trucks to planes, vans, and more—while focusing on the safety, well-being, and career advancement of the people and partners who work across the Journey of an Amazon Package.
From a veteran loading cargo into the belly of an Amazon Air aircraft to the driver who delivers that familiar Amazon box, it's the people and partners across the operations network who make it all possible.