Amazon remains steadfast in our commitment to support small businesses, and this Prime Day was no exception. This year was the biggest Prime Day event for Amazon's selling partners, most of whom are small and medium-sized businesses, whose sales growth in Amazon's store outpaced Amazon's retail business.

Just in time for Prime Day shopping, Amazon unveiled the new Small Business Badge, which helps customers discover and shop products from small business brands and artisans in Amazon's store. The new badge makes it easier for members to identify products from small businesses on product detail pages and in search results.
Look for the Small Business Badge, which identifies products from small business brands and artisans on Amazon.
Together with the Small Business Badge, Amazon's "Support Small Businesses to Win Big" sweepstakes connected Prime members to small businesses selling in Amazon's store. During the three-week lead-up period, from June 21 to July 11, for every dollar spent on eligible small business products, customers who registered for the sweepstakes had the opportunity to receive a chance to win prizes, including a pre-game experience and tickets to Super Bowl LVII, tickets to a special screening and cast meet-and-greet for the upcoming Lord of the Rings: The Rings of Power series, millions of dollars in Amazon gift cards, and more. During the lead-up period, customers spent over $3 billion on more than 100 million small business items included in the "Support Small Businesses to Win Big" sweepstakes.

Celebrity Hilary Duff also joined some of her favorite small business owners from companies including Zach & Zoe Sweet Bee Farm, Fly By Jing, and Livity Yoga on Amazon Live on June 28 to discuss their products and inspiring stories. During the 48-hour Prime Day event on July 12 and 13, Amazon Live also spotlighted exciting deals curated from small businesses across Amazon.

Keep reading to hear from some of the small business owners who sold on Amazon during Prime Day.