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Innovation and AI
AWS’s AI revenue run rate is over $15 billion. There are several reasons customers are choosing AWS for AI.
Rufus, our agentic AI assistant for shopping, continues to get smarter, faster, and more capable, making personalized product recommendations, tracking price history, purchasing items for you in our store when they hit a certain price, and shopping other merchants.
Amazon Quick brings a personal AI assistant to your desktop. Build presentations, intelligent dashboards, and more. Connect to more of your favorite apps. All in one place.
Amazon's first Trustworthy Shopping Experience Report shares new details on how we protect customers, brands, and selling partners across our global store.
Prime shopping and benefits
Mark Wahlberg and Paul Walter Hauser star in the R-rated action-comedy that follows two marketing executives who spark a global scandal at the World Cup.
Available for a limited time, the streaming bundle brings together Apple TV’s original series and films and Peacock’s live sports, hit shows, movies, and live content.
The annual two-week event runs through Mother's Day on May 10, with deals up to 30% off from brands like Bobbi Brown, LANEIGE, Sun Bum, and Therabody.
Prime members around the world can shop epic deals across top brands, trending items, and more.
Life at Amazon
Amazon's CEO of Worldwide Stores Doug Herrington explores how the company innovates, tests ideas, and scales products in this podcast series.
In his latest annual letter to shareholders, Jassy underscores the value of cultivating a culture that can cope with squiggly lines.
The annual ranking recognizes Amazon's investment in career growth, education access, and local communities—backed by a $2.5 billion skills training commitment.
From supporting local food banks to delivering emergency supplies after disasters, Amazon volunteers connect with causes that matter to them year-round.
Amazon news from around the world
Launching Alexa+ in Mexico marked the assistant's first foray beyond English—and revealed just how much work goes into teaching an AI the difference between speaking a language and truly belonging to a culture.
Watch the trailer for the new adaptation of Isabel Allende's iconic novel starring Alfonso Herrera and Nicole Wallace.
The hit series is back as Jeremy Clarkson navigates big changes at Diddly Squat.
Alexa+ can take real world actions, have natural conversations, and is built to understand how Italians really communicate.
Featured stories
AWS powers the work of “inference” with custom chips, smart routing systems, and purpose-built infrastructure—making AI faster and more affordable.
Real-time analytics powered by custom Amazon AI models bring expert-level insights to Thursday Night Football, NASCAR, and NBA viewers.
Amazon's new delivery station doubles as an exercise in sustainability, packed with more than 40 market-ready technologies and systems designed to reduce its resource usage and shrink its carbon footprint.
Tour the micro metropolis where calculations run 24/7 and data commutes at light speed.